Pay Per Click (PPC) Advertisng Services
Increase Your Sales Through Targeted Traffic
What is Pay Per Click Advertising?
Pay–Per–Click advertising also knows as (PPC) is a form of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically through SEO and website ranking.
Search engines like Google, Bing and Yahoo offer advertisers PPC advertising opportunities buy allowing advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. The advertising then pays the search engine a fee each time their ad is clicked and a potential customer is sent to their site.
A lot goes into building a winning PPC advertising campaign. The first step in our approach is to:
- Researching and selecting the right keywords. Keyword research can be incredibly time-consuming, but it is also incredibly important. Your entire PPC campaign is built around keywords, and the most successful advertisers continuously grow and refine their PPC keyword list. If you only do keyword research once, when you create your first campaign, you are probably missing out on hundreds of thousands of valuable, long-tail, low-cost and highly relevant keywords that could be driving traffic to your site.
Once we've selected your keywords and created your new campaigns with them, we’ll need to manage your PPC campaigns by:
- Organizing those keywords into well-organized campaigns and ad groups.
- Setting up PPC landing pages that are optimized for conversions. Search engines reward advertisers who can create relevant, intelligently targeted
- Expand the reach of your PPC campaigns by adding keywords that are relevant to your business.
- Add non-converting terms as negative keywords to improve campaign relevancy and reduce wasted spend.
- Review campaigns for keyword performance and increase spend on campaigns with best conversion rates / ROI and removal of expensive under-performing keywords.