Website Design and Development

Custom Website Designs that Drive Sales 

 

 

 

 

Why is website design so important?

Website design is important for a variety of reasons. For starters it is the very first impression a visitor gets of the product or services you are offering. If your website looks dated the customer will assume that the like your website your products or services are dated. If your website is not aesthetically pleasing and the customer visiting your site is a visual buyer then he or she will end up buying from a site that is more appealing. Additionally, one of the most important aspects of a website design besides visual aesthetics is usability. If making a purchase through your website or finding information on your website is designed well, with usability in mind.  If  purchasing items or finding information on your website is difficult or frustrating and your site is dated and unappealing, the visitor will leave and try on another site – and that is a lost opportunity.  

Our Approach

We will sit down with you and discuss the objectives you would like to achieve through your website. Is your site going to be e-commerce enabled or is it an informational site about you, your products and services. Once we have determined you needs and wants we will incorporate them in a design that includes:

Aesthetics

One thing is clear a website has to look good and give the visitor a good impression about your business. The design should lead the eye from what’s most important to secondary items.  Will use space, typography images and colors to create a website that has a professional and modern look and builds trust thus making it easier for visitors to make the decision to take action.

Organization

We will design a website with everything in its logical place, helping site visitors easily find what they are looking for and to make to quickly checkout when they are making a purchase.

Cross Platform Compatibility

Almost 60 percent of online searches and purchased are being made through devices other than you traditional desktop computer. Portable / hand held devices like tablets and cell phones are the platforms that the majority of consumers are now using to make their online purchases. We will design a website that is responsive and works well on all platforms.

SEO Optimization

Besides building a website that is visually appealing to customers and easy to navigate and use, another important element is how the site is designed with for search engine optimization purposes. A website that is not designed with SEO in mind will not rank well and be more difficult to optimize for free organic search traffic. We will design a website keeping that will be search engine friendly and easy to optimize.

Putting it all together

The website we design for you will make the site visitor want to stay and take action. It will create trust, make it easy for people to find what they need quickly and easily while being compatible on both desktop and mobile platforms and be search engine optimized.