Search Engine Optimization
Optimizing your site with the right Keywords to increase unpaid search engine traffic.
Proven SEO Optimization
What is SEO?
SEO (search engine optimization) is the process of improving the visibility of a website or a web page on search engines via the natural, un-paid search results (also referred to as “organic,” or “algorithmic”). These results are accomplished through the design and application of a full website SEO Strategy, which includes the implementation of a myriad of tactics and industry best practices engineered by an experienced SEO Analyst.
The most common misconception about SEO is that after just a few changes your website will skyrocket to the first page of the results; even taking the #1 rank, overnight! Unfortunately, that is not the case. SEO is an all-encompassing, long-term, holistic approach, built around the consistent implementation of the industry’s best practices and cutting edge strategies. We work hard to mold your site to the best possible shape and gain search engine priority based on your chosen keywords. You are not the only site working hard to move up the search engine rankings; the entire internet is your competition. It is up to the search engines to decide which site ranks highest based on hundreds of criteria, criteria that we as your SEO company research extensively and optimize your site for.
If a SEO company promises you the top spot for your keywords in Google then at best they don't know what they are talking about or worse, they are simply lying. Regardless, the money you invest with them will for the most part go to waste. At Kirkland Internet Marketing Service our integrity is paramount, and we will put in the time, effort and knowledge to deliver to you the best results for your investment.
- Proven Approach
The methods and strategies we use to improve your organic search engine rankings are ones we have developed over 19 years of trial and error. They are the same strategies we employed to rank our own successful e-commerce businesses. They are not strategies that we learned out of a book or an online tutorial.
You've probably seen all those SEO companies promising you the #1 spot for any Keyword in Google. The fact is that there are many highly competitive Keywords out there that an average local business or small business will not be able to crack even with a massive SEO budget. Simply, the algorithms developed by the major search engines, mainly Google reward keyword ranking based on the size and popularity of a website rather than the relevance of the site to a particular Keyword. As an example, if you run a small lumber business Home Depot will rank ahead of you not because they are an authority on lumber and have more relevant content but simply because they have more traffic and are a more popular site. Therefore, there is no silver bullet or miracle tactic in SEO . With that said, SEO done the right way using our proven methods will help the ranking of your website in the search engines and increase the unpaid / organic traffic coming to your site.
Improving the ranking of your site in search engines takes time and patience. We will create a SEO strategy for the long-term success of your business with a solid foundation and this process can take some time before you see results. Some SEO companies will try to cheat and manipulate search engines through what the industry terms "Black Hat" techniques. While their manipulations might get you a short-term boost in your rankings eventually the manipulation will be caught. Your website will be penalized dropping your site into a hole that will take years to dig out of.
- Continuous Improvement
SEO work is never-ending and requires constant monitoring and maintenance. The race to the top is never over because search engines are always changing their algorithms (ranking formulas). Many websites which used to rank very high for their relevant keywords can't even be found anymore due to these changing criteria. In addition there is always competition from your competitors who are similarly trying to optimize their sites and move up the rankings. Once we implemented your SEO strategy and improve your rankings we will continue to defend that position, ensuring that your site continues to improve and that you competition doesn’t get ahead of you.